Ray-Ban and A$AP Rocky – the American rapper and first ever creative director for Ray-Ban Studios – have introduced the ‘Next Generation Collection’, an exclusive collection of three bold new styles that reimagine what eyewear can be through a futuristic lens.
Featuring fluid, gravity-defying lines, Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003 deliver a hyper-futuristic design aesthetic with bold curves and a sculptural fit. While classic standout black anchors the collection, daring, high-impact colourways, like translucent gold and mirrored lenses, create impact.
Each pair comes housed in a rigid plexiglass cube, maxi-case, complete with an embossed A$AP Rocky x Ray-Ban stamp logo – a collector-grade touch that signals rarity and reverence.
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