The new Gucci Eyewear advertising campaign embraces the raw nature of close-up imagery and the intimacy it brings in a series of portraits and video celebrating diverse personalities and attitudes.
Individuality is expressed through new eyewear silhouettes, with unique designs ranging from sleek to retro. Black sunglasses are enriched by the Gucci logo on a metal plaque encased in acetate. In other images, several shapes of acetate optical frames combine modern attitude with the House’s distinctive codes. The pictures also highlight styles such as rimless cats eye sunglasses with gold-toned metal bamboo temples and crystals, and a pilot shape in gold-toned metal with a bamboo top bar.
Capturing the personality of its protagonists, the new campaign effortlessly blends archival elements, contemporary design, and retro-infused timeless elegance.
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