Save the date for ODMAFair27: Melbourne 13–14 August 2027.
The Optical Distributors and Manufacturers Association (ODMA) has announced that its premier trade event, ODMAFair, is officially heading back to Melbourne in 2027.
The event has been scheduled for Friday 13 and Saturday 14 August 2027 at the Melbourne Convention and Exhibition Centre.
ODMAFair27 will showcase the latest innovations across lenses, frames, sunglasses, accessories, equipment, and technology – bringing together suppliers, practitioners, and industry leaders from across Australia and New Zealand.
ODMA said the event continues to evolve in response to the needs of exhibitors and practices. Following the highly successful Sydney event in 2025, ODMA conducted extensive surveys with both exhibitors and practices to guide decisions around the next event’s timing and location.
Key insights highlighted July/August as the preferred timing, with strong support for including a weekend day, and a clear preference for the event to be held in one of Australia’s two largest cities, Sydney or Melbourne, alternating locations if possible.
The decision to bring ODMAFair back to Melbourne now seems obvious, but it took considerable planning and reflection to ensure we did what’s right for the industry
ODMA CEO Amanda Trotman said the return to Melbourne reflects the industry’s voice.
“The decision to bring ODMAFair back to Melbourne now seems obvious, but it took considerable planning and reflection to ensure we did what’s right for the industry,” Ms Trotman said.
“Of course, Australia’s major custom built trade fair venues are very busy and booked years ahead, so we are excited to have found a great solution for 2027. We will now focus on securing venue options into the future with this input in mind, to obtain the best event date and location options for ODMA exhibitors and visitors.”
ODMAFair27 will also host the popular Women in Optics event, first launched at the 2025 Sydney fair. Women in Optics is an initiative designed to strengthen the optical industry by empowering and connecting women leaders within it.
More details will be released as available at odmafair.com.au or contact events@omda.com.au.
