Safilo Group has signed an exclusivity agreement with Bollé Brands aimed at acquiring SPY+ and Serengeti, two iconic United brands operating in the sports/outdoor and high-end eyewear segments.
The transaction is consistent with Safilo’s previously outlined strategy, focused on the selective acquisition of brands capable of strengthening the Group’s presence in high-growth segments, and further enhancing its home brands portfolio, which includes Smith, Carrera, Polaroid and Blenders.
SPY+, an authentic and well‑established brand in the world of sports and sunglasses, will further bolster Safilo’s presence in the sport/outdoor channels, thanks to its strong complementarity with Smith. The brand enjoys solid credibility among athletes and consumers, as well as a well-developed presence in the direct‑to‑consumer channel.
Safilo Group has signed an exclusivity agreement with Bollé Brands aimed at acquiring SPY+ and Serengeti
Serengeti, building on decades of brand history, will represent a key asset for Safilo in the high‑end eyewear segment, standing out for the excellence of its mineral lenses and a strong American heritage. These elements support a distinctive and premium positioning at the intersection of luxury, innovation and performance.
Together, SPY+ and Serengeti generated sales of approximately US$39 million in 2025.
Completion of the proposed transaction is subject to consultation with the competent bodies and customary closing conditions.
