Heidelberg Engineering has appointed Adam Hamilton as Business Development Manager, Asia-Pacific (APAC). He was previously the company’s Manager of Professional Education (APAC). During his tenure in this role, he was key to advancing professional education initiatives, strengthening customer engagement, and supporting clinical and commercial activities across the region.
In his new role, Mr Hamilton will transition full-time into the APAC organisation and report directly to Yu Xin, Sales Director, Asia. He will be responsible for strengthening commercial development and operational execution across the Asia-Pacific region, with a particular focus on supporting strategic growth initiatives and expanding access to Heidelberg Engineering’s innovative ophthalmic solutions.
He will be responsible for strengthening commercial development and operational execution across the Asia-Pacific region, with a particular focus on supporting strategic growth initiatives
As Business Development Manager, APAC, Mr Hamilton’s key responsibilities will include:
- Taking primary responsibility for the onboarding and commercialisation of the company’s extended portfolio from diagnostic to surgical across the APAC region,
- Driving the growth and market development of Heidelberg Engineering’s broader anterior segment portfolio, and
- Supporting the implementation of Heidelberg OPERA at the first reference site in Australia.
Heidelberg Engineering said the creation of a dedicated Business Development Manager role for the APAC region reflects continued investment in regional growth and customer support. By focusing exclusively on the Asia-Pacific market, Mr Hamilton will provide customers and distribution partners with enhanced access to new technologies, streamlined onboarding processes, and a dedicated point of contact for product launches and commercial development activities.
“Adam has given many years of dedicated service to Heidelberg Engineering Australia, and I’m proud to see him take on this new role within the wider organisation,” said Chris Farley, General Manager, Australia. “Ada Mirkovic now steps into his Queensland role, and I’m confident she’ll build on the relationships Adam has established there.”