Police has made a bold statement across Sydney, taking to the streets on the iconic Big Buses and putting the brand firmly in the spotlight.
From the Harbour Bridge and Sydney Opera House to Bondi Beach, Police travelled through some of Sydney’s most recognisable and high-traffic locations during August, featuring Zac Efron, front and centre of the campaign, showcasing his latest Police capsule collection.
The exposure continued with the Sydney Marathon, now the newest World Marathon Major, which attracts 40,000 competitors from across the globe at the end of August. With thousands of runners and spectators lining the streets, Police and Zac Efron were once again in front of a huge and highly engaged audience.
But Police’s August takeover extended well beyond Sydney. The campaign made its mark across the Eastern Seaboard, with high-impact billboards appearing in prominent locations across the Gold Coast, Brisbane, Greater Sydney, and Greater Melbourne.
Contact: DeRigo Account Manager
