O-SHOW26: Ready Set Go. Everything Eyewear

Here you’ll discover what you need, and hear the stories behind the brands that will delight your customers in the coming months.

Take a look at what’s in store for O-SHOW26 in Melbourne from Sunday 16 to Monday 17 August at the Melbourne Convention and Exhibition Centre. And make sure you book appointments to see your favourite suppliers. See you there!

Explore the Latest Frames

VAANYARD

VAANYARD

Architecture has always shaped VAANYARD’s aesthetic, and the brand’s newly released capsule ‘Frozen Motion’ makes that explicit: two new frames, including The Radar (male model), which is a sharp modern Panto and the Illicit Series 2 (female model). The striking navigator style, Gravity Series 2, earns its Fashion Frame of the Year nomination at O-SHOW26, while the innovative ‘Phasing’ capsule introduces photochromic lenses in fashion-forward colours that feel unmistakably VAANYARD.

Stand: 81(Australian Pavilion) or visit vaanyard.com

SafeStyle Skylines

SafeStyle Skylines

Inspired by the OG aviator era, this new release frame brings vintage style to certified protection. Tough, clean, and rebellious, SafeStyle Skylines is made for anyone who lives on their own terms. The double-bridge design commands attention while keeping comfort dialled. Old school spirit with that unmistakable SafeStyle energy.

Stand: 61 or visit safestyle.com.au

Tiger Vision

Tiger Vision

Tiger Vision introduces Matttew eyewear at O-SHOW26. Designed in Belgium and handcrafted in France, Matttew delivers vibrant, architectural frames featuring innovative titanium and acetate blends. This striking collection offers your practice an avant-garde, premium edge, blending bold geometric self-expression with Tiger Vision’s signature commitment to exceptional service.

Stand: 34 or visit tigervision.com.au

Eyes Right, Modstyle, and Sunglass Collective

Eyes Right Optical

Eyes Right Optical will showcase the latest eyewear from Face à Face Paris, WOOW, ProDesign Denmark, and a colourful new range: Specs by Prue. Also on stand 62 is Modstyle with the latest from the colourful Australian eyewear brand, Avanti, and new stylish titaniums from Eclipse. Plus, Sunglass Collective will showcase the latest eyewear from Spain and France. All three distributors have frames nominated in the O-SHOW Awards of Excellence.

Stand: 62 or visit eyesright.com.au

Aaron’s Eyewear

Aaron’s Eyewear

See all the latest releases in Cocoa Mint at Aaron’s Eyewear.

Intrinsically feminine and effortlessly wearable, Cocoa Mint frames combine delicate tones with subtle pops of colour throughout.

A choice of sustainable, trend-led, and beautifully balanced styles represents the best of British design.

Stand: 113 or visit aaronseyewear.com.au

AM Eyewear

Aaron’s Eyewear

AM Eyewear will offer visitors an exclusive first look at its new SS27 optical and sunglass collections at O-SHOW26 – available to order alongside a selection of styles from recent seasons, spanning classic designs through innovative rimless and half-rim frames.

Stand: 81 (Australian Pavilion) or visit ameyewear.com

Minerva Optics

Minerva Optics

Discover 146 years of American eyewear heritage with Erker’s 1879. Visit Minerva Optics stand to explore the new Gold Medal collection, comprising 18 meticulously crafted models inspired by excellence, precision, and the pursuit of perfection. From creating the goggles worn on the first transatlantic flight to honouring Olympic gold medallist August Erker, this brand’s story is one of innovation and achievement.

Stand: 93 or visit minervaoptics.com.au

KAMI

KAMI

Markus-T is a brand that began with the Design collection, built from a single piece

of titanium and guided by the idea that less is more. Now, Design evolves with precision and purpose. Sixteen refined frame shapes define the system, available in selected titanium colours, with or without a subtle structural ring.

Stand: 89 or visit ka-mi.com.au

LiP Sunglasses

LiP Sunglasses

LiP sunglasses are the world’s leading purpose-built watersports sunglasses – and your clients who live on the water deserve them. Choose from polarised, photochromic or non-polarised high-impact lenses, with hydrophobic, oleophobic, anti-fog, and mirror coating options to suit every condition. They are also prescription-ready across the full range. The lightweight TR90 vented frames come with a unique failsafe retention system that keeps them on, whatever the water throws at them.

Stand: 94 or visit lip-sunglasses.com.au

Frank and Fritz

Frank and Fritz

Discover the latest releases from Frank and Fritz Eyewear, along with exclusive O-SHOW26 offers. Designed in Western Australia, each frame epitomises luxury eyewear, representing a fusion between modernity and timeless elegance.

Stand: 81 (Australian Pavilion) or visit frankandfritz.com

Frames Etcetera

Frames Etcetera

Frames Etcetera will showcase the latest collection from Lafont Paris at O-SHOW26, highlighting the brand’s signature blend of French craftsmanship, distinctive colour, and refined design. Take the opportunity to chat with Raphael Rambeau from Lafont, who will be joining the stand to share insights into the brand’s heritage, latest releases, and design philosophy.

Stand: 28 or visit framesetc.com.au

augie Eyewear

augie Eyewear

augie Eyewear has long been the go-to for younger kids’ frames – and now it is closing the gap for teens, too. augie Eyewear will introduce the Teen range at O-SHOW26: its best-selling styles in a larger size, which are known and loved by parents and kids alike.

Stand: 20 or visit augieeyewear.com.au

Bask Eyewear

Bask Eyewear

Australian-owned and designed, Bask Eyewear offers a curated collection of premium sunglasses crafted from quality acetate and fitted with polarised lenses featuring an anti-reflective coating. With timeless silhouettes, modern colourways, and Rx-able styles, Bask delivers an effortless approach to premium eyewear.

Stand: 90 or visit baskeyewear.com.au

The Elusive Miss Lou

The Elusive Miss Lou

Encourage your customers to take a walk on the wild side, release their inhibitions and express their personalities with The Axis in Bonnie. Like a picnic party you can take anywhere, the Bonnie will make your patients stand out, shout loud, and be seen – no matter the occasion.

Stand: 1 or visit theelusivemisslou.com

Little 4 Eyes

Little 4 Eyes

The new TKFC Tomato Glasses range features a timeless oval shape and a depth designed to accommodate myopia-control lenses. Featuring the same built-in adjustable features as the original Tomato Glasses you know and respect, this new range comes in four sizes and with a non-slip fit. Popular colours include the clear shimmer series, dinosaurs, and pink tortoiseshell.

Stand: 38 or visit tomatoglasses.com.au

Safilo

Safilo

Now widely recognised as one of the most influential women in fashion, Victoria Beckham launched her fashion brand in 2008. The brand continues to build on its female empowerment focus by offering fashion collections, makeup products, leather goods, fragrances, and now eyewear.

Visit Safilo to see the latest collection from Victoria Beckham Eyewear, as well as frames from Eyewear by David Beckham and Carrera’s Pat Cummins Selection.

Stand: 39 or visit safilo.com.au

Rimoptics

Rimoptics

The Rimoptics Group is proud to introduce Bricola Venezia to Australia and New Zealand. Exclusively distributed by Rimoptics and manufactured in Italy, the collection combines distinctive Venetian-inspired styling with authentic Italian craftsmanship.

Stand: 44 or visit rimoptics.com.au

Marcolin

Marcolin

Marcolin will showcase its fall/winter 2026 collections and celebrate 30 years of ic! berlin at O-SHOW26. Discover new-season styles from Christian Louboutin, Gant, Guess, ic! berlin, Max Mara, Pucci, Skechers, Tom Ford, Tom Ford Icon, Tom Ford Private, and Zegna.

Stand: 75 or visit marcolin.com

NOO Eyewear

NOO Eyewear

Visit the NOO Eyewear stand at O-SHOW26 to discover the latest collections from Gigi Studios, Blackfin, and Atlant. From contemporary European design to premium Italian titanium craftsmanship, the NOO Eyewear portfolio offers distinctive eyewear solutions that help practices stand out through quality, design, and innovation.

Stand: 122 or visit nooeyewear.com.au

ProRide Australia

ProRide Australia

Visit ProRide Australia at O-SHOW26 to discover the latest from Rudy Project. Explore ImpactX photochromic lenses that adapt to changing light conditions, Rx Direct prescription technology, and performance eyewear designed to combine protection, comfort, and exceptional vision for sport and active lifestyles.

Stand: 91 or visit pro-ride.com.au

ProOptics

ProOptics

On show at O-SHOW26, ProOptics has the Be Boyish and Be Boyish Hole by Sabine Be – a  bold expression of effortless confidence. With its distinctive aviator shape, playful attitude, and unmistakable French flair, this handcrafted frame blends contemporary style with comfort. Designed for those who embrace individuality, Be Boyish delivers personality, creativity, and standout everyday wear.

Stand: 36 or visit prooptics.com.au

Proper Goods

Proper Goods

Visit Proper Goods at O-SHOW26 to discover its diverse portfolio of independent eyewear brands, including Moscot, Akoni, Garrett Leight, and more. Explore first-to-market releases ahead of SILMO 2026 alongside core collections, and draw on Proper Goods’ experience with independent eyewear to build a frame offering that is ‘properly different’.

Stand: 18 or visit propergoods.com.au

Learn About Lens Technology

Rodenstock

Rodenstock

Visit the Rodenstock stand at O-SHOW and discover Biometric Intelligent Glasses. Experience the DNEye Scanner and see how its precise measurements are used to create B.I.G. Exact Sensitive, the world’s first spectacle lens optimised for both visual biometry and visual sensitivity; an innovation that can elevate patient outcomes and differentiate your practice.

Stand: 70 or visit rodenstock.com

Opticare

At O-SHOW26, Opticare will showcase exciting new products, including its newly released photochromic range and Optilux – its certified Australian-made lens solution. Plus, you’ll discover a new initiative created to champion independent optometry.

Stand: 26 or visit opticare.com.au

HOYA

If you’re ready to grow your confidence in myopia management and better support young patients, O-SHOW’s Myopia Mastery Program on Sunday 16 August, sponsored by HOYA, is for you. This half-day program blends industry leadership know-how, business and marketing strategy, communication skills, and real-world case studies – giving your whole team the tools to deliver effective, family-friendly myopia care. And while you’re at O-SHOW, drop by the HOYA stand to talk myopia control lenses and more.

Stand: 63 or visit hoyalens.com.au

ZEISS

ZEISS

ZEISS ClearMind is a new premium lens portfolio for all-day exceptionally clear vision, in single vision, digital, and progressive designs. Scientifically proven to reduce cognitive load, it optimises peripheral blur and uses ZEISS NeurOptix technology to align clarity zones with natural eye movements, enhancing comfort, focus, and wellbeing for everyday performance.

Stand: 96 or visit zeiss.com.au

Shamir

Shamir

Visit the Shamir stand to be among the first to experience this company’s latest technology and lens collections, including an exciting new product making its debut at O-SHOW26.

Discover the newest trends, innovations, and performance enhancements designed to elevate visual experiences, plus gain exclusive product insights and expert advice.

Stand: 14 or visit shamir.com/au

EssilorLuxottica

Visit EssilorLuxottica to explore that latest range of spectacle lenses, including Stellest

2.0 for myopia management, plus state-of-the-art technology, including Meta Glasses and Nuance Audio glasses.

Stand: 16 or visit essilorluxottica.com/en

Discover Essential Accessories

SunnyMate

SunnyMate

Introducing SunnyMate – a premium silicone sunglasses case designed with purpose and personality.

The SunnyMate case delivers a fresh, unique, stylish and functional approach to carrying glasses. This registered design is supported by a vibrant range of glasses straps designed for travel, fashion, beach days, and everyday life.

Stand: 95 or visit sunnymate.com

Optica Accessories

Optica Accessories

A consistent brand experience doesn’t end at dispensing – it continues through every detail patients take with them.

Optica’s custom-branded accessories bring that consistency into everyday eyewear care. From cases and lens cloths to cleaning sprays and retail bags, each item reinforces your practice identity in a way patients see, recognise, and remember.

Familiarity fosters trust, which in turn strengthens brand recall and encourages long-term loyalty – don’t miss the opportunity!

Stand: 46 or visit opticaaccessories.com

Hilco Vision

Hilco Vision

Hilco Vision is an industry-leading global eyewear and eye care company that delivers comprehensive solutions to customers. Built on a platform of innovation and operational excellence, its goal is to take away your pain points and enable shared success.

Drop by to find out about the exciting new products Hilco Vision has to offer.

Stand: 21 or visit hilcovision.com.au