Carrera was born in 1956 from Wilhelm Anger’s love for racing. The visionary Austrian eyewear manufacturer gave life to an iconic brand that unites a passion for speed and excellence. Inspired by the thrilling open road Carrera Panamericana event that ran in the early 1950s in Mexico, Anger renamed the company, celebrating this memorable event.
Originally a collection designed as male or unisex, in 2024 Carrera Woman – a line of sunglasses and optical frames with dimensions and styles specifically tailored for feminine face shapes – was introduced, opening the way to a broader market.
Rooted in racing and a passion for innovation, Carrera has been a symbol of daring and authenticity for decades. From the racetracks to the streets, this company’s eyewear captures the spirit of those who dare to be different, who embrace the thrill of the unknown, and who exude confidence in every step they take.
Founded in Austria and owned by Safilo – the Italian giant of eyewear – since 1996, Carrera positions its designs to appeal to “worldwide trendsetters: free spirits that look for significance in every experience”.
Empowering Women
Carrera Woman Eyewear was born to celebrate both female traits and personalities.
Designed to enhance every nuance of women’s faces, Carrera said the collection “aims to praise female empowerment: a tribute to their character, inner strength and attitude towards life”.
The typical Carrera Woman is quietly confident; her style is uniquely and unapologetically her own: effortlessly cool, put together, and bold without being flashy. And her aura captures people’s attention; she is noticed without even trying to be.
The latest additions to the Carrera Woman collection introduce fashion-inspired and iconic sunglasses and optical frames that feature distinctive shapes to highlight the wearer’s personality.
A new colour palette for the brand logo, built around soft ivory, has been created to appeal to female consumers and separate it from traditional Carrera.
Within the collection are the Signature Woman and the Flag Woman ranges. Signature Woman combines classic shapes and craftsmanship with a dash of urban attitude. These easy-to-wear designs balance a mix of material thicknesses for aesthetic appeal while retaining a light weight for comfort.
Flag Woman is the boldest expression of Carrera, and it features strong shapes and distinctive design.
According to Carrera, the best way to match eyewear shapes to each patient is to attend their preferred eyewear outlet and allow the experts to assist with the best model for their features.
Carrera Woman is designed in Italy by the Carrera Eyewear Design Team. Frames are manufactured within Safilo’s global network of manufacturing facilities.
Contact: Safilo Account Manager.
