In the first episode of Rodenstock’s six-part series, The Business of Independent Optometry, the panel explores how to differentiate practices in a competitive market. Professor Uwe Dulleck introduces the economic concept of ‘credence goods’ and explains why trust is fundamental to the relationship between optometrists and their patients. Kathryn Naumann and Michael Jones share their approaches to communicating the value of premium lenses, using technology to support recommendations, and balancing clinical care with commercial considerations. The discussion also considers how community relationships, patient education, and personalised care can help independent practices stand apart from larger optical retailers.
