In the face of a global economic downturn, optical franchisers have turned up the heat on their consumer advertising.
Specsavers has been running full page ads in local newspapers around Australia for the last few months and don’t look like changing anything soon.
Queensland based franchiser LensPro launched its local TV advertising campaign in early October and offered consumers a unique ‘lens replacement option, without replacing the frame’.
Lenspro CEO Peter Haggit said he believes it is the right promotion for now as “many people are struggling financially and this is a way for them to update their lenses for less. All Lenspro stores have a modern fitting lab, so we’re able to provide cash-strapped consumers new lenses in there existing frames, on the same day.”
Queensland based franchiser LensPro launched its local TV advertising campaign in early October and offered consumers a unique ‘lens replacement option, without replacing the frame
One of Australia’s largest franchisers, Eyecare Plus, has commenced an advertising campaign in Womans Weekly and Womans Day magazines.
The choice of the women’s magazines for Eyecare Plus’s consumer advertising campaign is no surprise.
Michael Jacob, CEO for Eyecare Plus said: “Our key target market is the 40-45 year old female. She is the health care gate keeper for her own immediate family, her parents and also her partner parents.”
