S.X stores celebrated the launch of their stores with four VIP in-store events in Westfield shopping centres in Sydney (Warringah Mall, Chatswood, Castle Hill and Parramatta) to coincide with their September ‘Fashion Month’.
S.X Marketing Manager, Katherine Robinson, says, “We will be holding strong marketing activities based upon themes each month. With thousands of new customers per month, it is a great way to expose brands to a new market.”
Grazia magazine’s Accessories Editor Anouk Colantoni, compered the 200 guest VIP events, which included a runway show to preview key sunglass styles for the season. Australian fashion label Wish also participated by presenting pieces from their latest spring/ summer collection.
S.X stores not only display and sell a wide range of the latest fashion and functional sunglasses including prestige fashion brands such as Emporio Armani, Calvin Klein, Jean-Paul Gaultier, Fendi, Coach and Gucci, but have a strategic focus on advising each consumer on what style of eyewear will suit their individual lifestyle.
S.X has seven stores nationally and plan on expanding to 30 stores by January 2009.