HOYA Lens Australia launched HOYA NuPolar at a gala event on 20th October at the stylish Argyle Hotel in the Rocks in Sydney, to kick off a series of roadshows in all Australian mainland capital cities, as well as Auckland, New Zealand.
HOYA NuPolar is a result of partnership with Younger Optics. The two companies coming together to combine NuPolar polarising technology with HOYA’s digital surfacing and coating technology resulting in a new range of polarised prescription lenses.
One of the highlights of the roadshows was a presentation on NuPolar technology and the business opportunities HOYA will offer customers.
HOYA NuPolar is available in single-vision 1.5 index material and comes in G15 green, brown and grey tints. It is also available in 1.67 index in brown and grey. They are double-sided ‘Super-Hard Coated’ as standard with 85 per cent tint density.
The polarised lenses new to HOYA block out 100 percent of UVA and UVB rays, along with intense glare which means less eye fatigue and improved visual acuity.
Mr Craig Johnston, HOYA’s Retail Business Development Manager stated that “there is room for an increase in the number of polarised prescriptions, as at the moment, only 1 percent of prescriptions in Australia are for polarised lenses”.
To support the launch of NuPolar, HOYA said it will offer customers Local Area Marketing Support, which includes personalized Direct Mail materials, posters, transparencies, window displays, lenticular cards, and DVD loop just to name a few.
“These tools are designed to aid businesses and practices in the marketplace and to help them promote HOYA NuPolar to patients,” said HOYA’s Sales and Marketing Director, Mr. Brad Bairstow.
The launch of HOYA NuPolar also gave HOYA the opportunity to introduce newcomers to the company, Tony Schultz (National Field Sales Manager), Paul Milchem (National Customer Service Manager) and Mihajlo Starcevic (National Fitting Manager).
Overall the roadshows and the new partnership were an enormous success for HOYA and Younger Optics, receiving over 1,000 attendees at all six events.