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Homemieditorialmivision Issue 43, Feb 2010

mivision Issue 43, Feb 2010


With the summer vacation but a distant memory, most of us are throwing ourselves back into work (come on, you know you love it), planning and ramping up for the year.

At mivision we’re excited at the prospect of what 2010 will bring. We kick the year off with a huge investment into our awesome new website; a site we believe will grow and evolve over the years to become something you’ll find educational, beneficial and fun.

At mivisionclean2.flywheelsites.com you’ll be able to search and locate any eye care and eyewear-related topic imaginable; view both current and archived stories from mivision magazine; view our directory of suppliers; spot classifieds as soon as they’re posted; see our ever-expanding optical video library; check out the latest events and happenings in our photo gallery; see the latest ‘Hot Products’; and enter the myriad of competitions we’ll be running. Also we have introduced – as a first ever for Australia and New Zealand – a scrolling ‘Optical Stock Market Index’ with current optical stock prices from around the world.

Win a great holiday for two to the stunning five star resort in Port Douglas Queensland, Thala Beach Resort.

When you get back to your computer, check out the website (www.mivision. com.au) for your chance to win a great holiday for two to the stunning five star resort in Port Douglas Queensland, Thala Beach Resort.

As we mature into our fifth year we also introduce our new tagline: ‘Bringing Optics into Focus’.

mivision has evolved into the key communication portal for eye care professions and associated industries. However, whilst communication is a large part of what we do, it is only a small part of what the ‘mivision‘ brand represents. ‘Bringing Optics into Focus’ perfectly captures the essence of mivision; what it is, what we do and where we’re heading. It’s inclusive and progressive, summing up our aim: to improve communication within the eye care community in the interests of helping to achieve optimum patient outcomes.

In this issue of mivision, we feature a forecast from industry heavyweights about what is in store for the eye care industry in 2010. These experts offer valuable insights into how eye care businesses can safeguard themselves in the aftermath of the GFC, ways to remain successful in a competitive market and how to capitalise on the opportunities ahead.

We have an exclusive interview with the Minister for Health, The Hon. Nicola Roxon about her perspective on the Rudd Government’s health care agenda and how this will affect eye health in Australia.

And, as this is the start of the working year, it is a good time to turn to our Last Word for some helpful tips on how to make 2010 your best year yet by stopping procrastination in its tracks and becoming decisive.

There’s all this and more in this issue of mivision. Enjoy.

Mark Cushway
Editor

Contents – Feb 2010 mivision

News – mivision presents all the news both locally and from around the world.

mistory – Industry experts comment on the local eye care industry; how the GFC impacted consumer confidence in 2009. Ny Norm Lipson

mifeature – We chat to Minister for Health, The Hon. Nicola Roxon about the Federal Government’s attitude towards eye care

mifeature – Riding with Blind Ambition. Matt Formston, from Sydney’s Northern Beaches has just cycled from Sydney to Melbourne. He’s 31, he’s fit and he’s blind. By Norm Lipson

miophthalmology – The 41st RANZCO Annual Scientific Congress. By Laura Macfarlane

miophthalmology – Food and Drug Administration is launching a three-stage study of consumer satisfaction with laser vision correction. By Dr Stephen Kwok

micolumn – Geoff Lawson gives us the brief – tightened our fiscal belts and get our noses vertical to the grindstone!

mioptometry – Optometry Association Report. Happenings and events from Australia and New Zealand’s Optometry Division.

milense – With polarised lenses growing in popularity, we explain what makes a good polarised lens and how to choose the right ones for your customer. By Keith M. Cross

mieyecare – Dry eye is a common complaint, especially in the office environment. We explain the causes of the eye irritation and offer prevention and treatment advice. By Gunter Wong

mibusiness – The Spectrum of Business. John Lees reminds us that the only way to achieve success is to sell success.

mibusiness – The $50,000 Questions. Michael Fazzolari discusses how to effectively grow your business & promote yourself by selling your success.

miproducts – mivision showcases four new hot products: Varilux Comfort 360° : CooperVisions Avaira : Essilors New Crizal and Bollé Barracuda

mifashion – Orgreen Cruise into Sydney. Laura Binnie interviews Danish eyewear designers Henrick Orgreen, Gregers Fastrup and Sarah Lysell.

mifashion – Christmas Carrera Style. Carrera celebrated Christmas on a sweltering hot night at the Cargo Lounge, late December. By Laura Binnie

mifashion News – The latest fashion news reported by Laura Binnie

mifashion – Frame your personality, Professional eyewear for 2010 by Laura Binnie

The Last Word – mivision rounds off the issue with taking a look at the pros and cons of making a decision – today!