Ciba Vision hosted a series of dinner meetings around Australia and New Zealand in March entitled ‘Unlock Your Practice Potential with Dailies and Air Optix’.
The dinners were aimed at supporting Ciba Vision’s New Wearer campaign launched last year, which was designed to increase teenagers’ awareness of the benefits of contact lenses, particularly Dailies Aqua Comfort Plus.
The campaign targeted the younger generation through teenage-friendly media, namely Dolly and Girlfriend magazines, Facebook and msn website. The media directed teenagers to www.wearlenses.com.au, where they could find out about the benefits of wearing contact lenses and seek the information and support needed to become a successful contact lenses wearer.
“Following the success and building on the learning of the New Wearer pilot campaign, the full campaign was launched in February this year,” said Helen Gleave, Ciba Vision Professional Services Manager.
“The campaign was aimed at potential contact lens wearers of all ages, including presbyopes, and aimed to provide the practice with the tools needed to make fitting new contact lens wearers easy and successful.”
Guest speakers at the meetings included Dr. Tim Giles, the Global Director of Professional Education from Atlanta. Dr. Giles, an optometrist originally hailing from San Diego, has been involved in the launches of Air Optix Aqua Multifocal, the Ciba Vision Academy for Eyecare Excellence online education programs, and the launch of Dailies Aqua Comfort Plus.
Dr. Giles’s extensive experience enables him to enthrall his audience with his presentation on the technology behind Dailies Aqua Comfort Plus and Dailies All Day Comfort Toric.
Other guest speakers included Emmanuel Calligeros and Mark Koscek from Sydney, Adele Rawston from Auckland, and Perth optometrist Wilfred Tang.
Speakers discussed how, by making small changes to the contact lens fit with lenses such as the Dailies family, the success and compliance of younger wearers can be optimised.
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