Ray-Ban has joined forces with 50 unique ‘hidden’ venues to launch a new project across Australia that embraces social media.
The 50 unique venues are divided into five categories in line with the Ray-Ban Rare Prints Wayfarer collection. They include ‘Flowers’ for outdoors and cultural locations, ‘Subway’ for secret metro locations including bars, clubs and live music venues, ‘Mania’ which includes independent music, film and vintage venues, ‘Comics’ for cool book and comic stores and ‘Buttons’ for unique fashion locations.
Consumers will know they’re in a ‘Rare Place’ when they see a limited edition Rare Prints poster displayed in the venue. They can then check-in on foursquare or tweet the name of the venue to share their location with friends.
The 50 most active consumers for each ‘Rare Place’ will win the framed limited edition poster on display. The posters are numbered and have been designed by top illustrators including Ames Brothers and Valhalla who have a cult following.
Consumers will know they’re in a ‘Rare Place’ when they see a limited edition Rare Prints poster displayed in the venue.
The rare venue that generates the most support (official Ray-Ban Rare online interactions) over the campaign period wins an official Ray-Ban campaign wrap party to the value of AUD$5,000. Consumers who have supported the venue during the campaign may be eligible for a VIP invitation and priority entry to the party.
To support a ‘Rare Place’ and be in the chance for a rare experience:
TWITTER – make any comment via twitter and tag it @RARE and mention the venue name to go into the running.
FOURSQUARE – check-in to the venue and automatically be in the running to win.
EMAIL – email any comment or photo to [email protected]
For terms and conditions, visit www.ray-ban.com
