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Saturday / July 2.
HomemifashionnewsWebber Fronts Prada

Webber Fronts Prada

Australian Formula One driver Mark Webber has been recruited to portray the ‘sporty and dynamic spirit’ of Prada’s new Linea Rossa eyewear collection.

Webber is one of four elite sportsmen chosen to feature in the new campaign, which is shot in black and white by renowned portrait photographer Brigitte Lacombe.

Prada, which has previously used top yachtsmen to promote the Linea Rossa eyewear line, has engaged Webber along with ski champions Bode Miller from America, Italian Guiliano Razzolini, and Norway’s Aksel Lund Svindal.