Organisers of next year’s MIDO, one of the world’s premier optometric exhibitions, believe innovations for the next Milan based exhibition will attract a record number of exhibitors and visitors.
“The 2011 event will again feature the MIDO Design Lab, which brings together companies on the cutting edge of experimentation and design. Last March, MIDO also hosted the suggestive exhibition of historical photographs from the FieraMilano and Fondazione FieraMilano archives that reconstructed the evolution of the fair, emphasising its substantial growth in terms of numbers and importance,” says MIDO spokesperson Ms. Michela Mezzolo.
Ms. Mezzolo says the innovations introduced during this year’s exhibition proved a huge success and next year’s event will follow suit with the exhibition spread over a smaller area, making it easier for visitors to see everything in less time, and run over three days to allow companies to recover a day of traditional production activities. She says there are a number of surprises set for the next MIDO that will be announced soon.
The 2010 show, which was the 40th MIDO, opened “amidst moderate optimism and closed confirming the initial sentiment.”
MIDO once again demonstrated its vital role for the industry… This year, despite the recessionary climate, the world’s eyewear businesses have renewed their trust and appreciation by recognising MIDO’s great added value, namely that of having traditionally offered a must-have marketing tool and a one-of-a-kind business and communications opportunity
“MIDO once again demonstrated its vital role for the industry… This year, despite the recessionary climate, the world’s eyewear businesses have renewed their trust and appreciation by recognising MIDO’s great added value, namely that of having traditionally offered a must-have marketing tool and a one-of-a-kind business and communications opportunity,” says Ms. Mezzolo.
The statistics confirmed this with more than 1,100 exhibitors occupying five pavilions and 42,000 visitors, despite the fact that MIDO was shortened by one day and despite the worldwide financial slump.
Organisers say the tremendous feedback from the media also contributed to MIDO’s success which received a great deal of coverage and exposure from international media websites.
As proof that communication is one of the keys to its success, MIDO has developed its own MIDO TV, which, for the first time, enabled the public at large to take part in the event. This innovation allowed show attendees and exhibitors to experience the highlights of MIDO with interviews and news reports by the MIDO TV editorial staff, innovations, business executives’ opinions and features with celebrities from the worlds of music, sport and show.
The 2011 event will take place from 4 to 6 March, 2011 and coincides with the other Milan fashion events MIPEL, MIFUR, and MICAM.
For more information on MIDO 2011 go to www.mido.com
