To ring in the new year and drive sales for independent practices, Optique Line, has launched a new advertising campaign, with two TV advertisements hitting the big screen and more than 100 outdoor billboards. There will also be window displays for over 300 stores, social media and magazine press.
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Convertibles have been around several years and this campaign takes it back to basics. Convertibles are simple to use, versatile and perfect for all conditions.
Convertibles have been around several years and this campaign takes it back to basics. Convertibles are simple to use, versatile and perfect for all conditions.
According to Optique Line, “We want the consumer to see the ads and then head to their local independent optometrists who don’t often have the marketing budgets for such a huge campaign.” Using sophisticated design with creative technology, style, comfort and UV protection, the Convertibles range sets the standard for contemporary, functional eyewear. Patented technology, the micro magnetic pads and detachable sunglass lenses allow for practicality and convenience. The lenses are polarised, light and comfortable, and the magnetic pads allow for simple yet secure attachment.
Elegant contours and engaging colours feature strongly throughout the range with beautifully executed, decorative details.
Convertibles are available exclusively through Optique Line. In Australia, phone (AUS) 03 9853 0796, and New Zealand, phone (NZ) 0508 678 478.
