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Homemieditorialmivision Issue 54, Feb 2011

mivision Issue 54, Feb 2011

Times of hardship bring out the best in Australians and the start to 2011 has been no exception.

The recent floods, which Queensland bore the brunt of with 75 per cent of the State declared a disaster zone, have impacted towns and cities across New South Wales, Victoria, South Australia and the Northern Territory.

No longer about watching on in shock and disbelief from afar, regardless of where we may be in Australia, we are all part of this plight. Finally coming to grips with the enormity of the challenges in the clean up and recovery process, the eye care industry has ploughed through alongside respective communities and industries, as a nation united.

Bracing itself for the longer term ramifications of the economic shockwaves, the Optometrists Association of Australia and suppliers to the eye care professions are providing overwhelming support to one another and the greater community.

As we forge ahead, we see 2011 as a year of consolidation. Advertising by the large corporate has been increasing the optical market size and practitioners are now digging in to strengthen and unite their position.

How did last year end for you? Did you stagger over the line with a “Phew! We made it!” or did you sprint in, head held high, like a gold medallist? If you chose the former, you might like to get a bit more retrospective and glean as much as possible from this. However, don’t spend too long entrenched in yesteryear. Breathe and reboot, before making some solid decisions. Then exhale, and dare we say move “forward”.

From its inception, mivision has stood by our mandate to “cut through the clutter and chatter and simply state the facts”. It is for the good of the eye care professions and in the interests of better patient outcomes, for the optical media to bring the industry together.

Every issue mivision’s team of expert writers have been the first to break the news on some of the biggest developments in the optical world and this issue is no exception. We present our exclusive report on the development of Augmented Reality Eyewear. Futurologist Dr. Ian Pearson believes it will be one of the fastest growing products once they hit the market. We speak to Explore Engage, an Australian company, who is at the forefront of this extraordinary development.

We want to thank our advertisers who have stuck with mivision since day one, and keep renewing long-term contracts to ensure the mivision team is able to produce a consistently high quality magazine that comes out on time, every time.

Mivision is a brand all the eye care professions and associated industries trust to not only deliver the news on time but deliver it honestly and fairly. It is for this reason that you will find the eye care professions united in the pages of mivision.

Enjoy this issue.

Mark Cushway

Editor

Contents:

minews: The latest news on optics from Australia, New Zealand and around the world.

mistory: Diamonds could become the best friend of visually impaired people around the world, read on to see how!

mistory: Augmenting reality Eyewear-how this is to become a big part of our every day life.

mifeature: The Real Cost of Vision Loss- solutions are available to correct vision impairment, the required funding is not forthcoming.

mifeature: New Technology New Talents- Associate Prof. Papas talks about the latest technological developments for the future of optometry.

mioptometry: Optometry Reports- all the happenings and events from Australia and NZ.

mieyecare: Tear Film Protein Balance- Scientists are reflecting on the natural eye environment to inspire new ways to care for lenses in vivo.

mieyecare: Here&Now survey of 146 Australian and New Zealand optometrists was conducted to define best-practice prescribing for these lens types.

miophthalmology: Phakic IOLs & Refractive Surgery- Careful selection is crucial when it comes to Surgically implanted lenses, or phakic IOLs .

milenses: FreeForm digital surfacing has enabled progressive lenses to be tailored front and back to suit the specific needs of every individual.

mifashion: Sean Rosenberg imports some seriously hip European designer eyewear. We spoke to him about his flair for forecasting fashion eyewear trends.

mifashion: Hong Kong Optical Fair delivers a fascinating opportunity into the amazing world of optometry and the true scale of our industry.

mifashion news: all the latest fashion trends in February 2011.

mibusiness: If you had no choice whatsoever but to serve and satisfy people at the highest levels…imagine how your practice would flourish!

miproducts: all the latest products from the month of February 2011.

miview: A unique perspective from Geoff Lawson on our world, highly sought by sports fans, business leaders, politicians and princes alike.

mifeature: We are all in this Together- a heart touching story on the rebuilding of Queensland flood-damaged areas

The Last Word: Fix Don’t Blame- Teaching kids how to take personal responsibility is a key aspect of parenting.

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