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Homemieditorialmivision Issue 59, July 2011

mivision Issue 59, July 2011

Welcome to mivision’s July issue.

Our lead story this issue unpacks the ground breaking Needs, Symptoms, Incidence, Global Eye Health Trends (NSIGHT) study, which has come up with valuable insights into what patients consider to be their top priorities.

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for the first time, reading your favourite optical magazine could earn you valuable continuing professional development (CPD) points

While it is no surprise that ‘vision’ is their primary concern, some of the other results are a little surprising and will help eye care professionals cultivate a deeper understanding of, and communication with, patients. The findings will also provide valuable clues on how to ensure patient satisfaction with vision care products and treatment decisions.

mivision is particularly excited that, for the first time, reading your favourite optical magazine could earn you valuable continuing professional development (CPD) points. Alan Saks’ article on the NSIGHT study will be linked to an assessment, available from the mivision website, that will be worth two CPD points . This will be the first in monthly articles to carry CPD points. Optometrists can receive up to 12 of their required 40 CPD points each year by reading mivision.

In a mivision exclusive, researchers from the Brien Holden Vision Institute reveal that their work on tear biomarkers is heading in a new and revolutionary direction.

The team, led by Professor Mark Wilcox, believes its work may eventually lead to the discovery of biomarkers that can be used for early diagnosis and staging of breast cancer, monitoring breast cancer progression and/ or the effects of treatment.

With breast cancer impacting tens of thousands of women each year, who knows if the fledgling science could open up a whole new area of practice for eye health professionals?

Our recent article on botox-induced ptotis (Eyelid Ptosis: The Droopy Side of Botox, Apr 11. Issue 56) prompted some interesting comments from readers, so we contacted ‘The Eyelid Man’ – Sydney Ophthalmologist Dr. Peter Martin – for a quick rundown on the causes and treatments of ptotis. Interestingly, ptosis could be the only sign of an underlying neurological and systemic disease and Dr. Martin’s advice is that while it can often be corrected, ptosis in adults and children should never be ignored.

Looking for new equipment and the latest optical frames for your practice? ODMA 2011 will have the largest display of eye care technology and eyewear in the southern hemisphere and mivision is your guide to the best on show. At this year’s event in August you will see the latest technology for diagnosing and treating eye disease and also discover what’s in store on the fashion front – the latest optical collections that promise something for everyone – from retro to ultra contemporary.

Finally, our popular Last Word this month asks us to consider living each day as if it were our last. No, we’re not suggesting you party like it’s 1999 (circa Prince)… it is about being focused on the here and now. As the legendary Og Mandino encourages, make today, every day “the best day of your year” and extend care and kindness into all your conversations. It could change your practice… and your life.

Enjoy. Mark Cushway Editor

Contents:

miNews: All the latest news from the month of July 2011… READ MORE

miStory: The global NSIGHT study provides valuable insights into patient priorities in vision care. For the first time, you can earn CPD points from reading this editorial and completing the assessment questions available at: mivisionclean2.flywheelsites.com/patients-claim-my-vision-comes-first

miExclusive: Australian researchers, examining the use of tears as potential biomarkers for disease, turn their attention to breast cancer. The research – reported exclusively in mivision – has the potential to revolutionise cancer diagnosis… READ MORE

miFeature: Researchers have found a way to replace the missing visual pigment gene that leads to colour blindness, which could make this a problem of the past…READ MORE

miview: Australian social commentator, optometrist and sporting great, Geoff Lawson provides his unique global perspective on the great carbon tax debate…READ MORE

miOptometry: the latest optometry reports July 2011 from Australia and New Zealand…READ MORE

miEvent: Victoria’s 2011 Southern Regional Congress (SRC) has been and gone, but this year, as a result of enforced CPD requirements, there’s no doubt that key learning points were well heard and retained…


src-2011-optoms-embrace-enforced-cpd/”>READ MORE

miOphthalmology: The ophthalmologist known as ‘The Eyelid Man’ warns that ptosis, or drooping eyelid, must not be ignored – it could indicate serious neurological disorder…READ MORE

miWorld: Optom Sue Strachan reports on her work in rural India where she saw 200 patients over 10 hot, humid, hours. Despite increased wealth and technology, little has changed for these people…READ MORE

miTechnology: As the optical industry gears up for ODMA 2011, we preview the new technology on show…READ MORE

miBusiness: Practice builder, Gary Gerber warns not to let contact lens packaging get in the way of patient convenience…READ MORE

miBusiness: No-one likes complaints but in the battle to build client loyalty, a complaining customer could be an eye care professional’s most unlikely ally….READ MORE

miproducts: All the latest products from July 2011…READ MORE

miFashion news: All the latest fashion news from July 2011…READ MORE

miFashion: The Lacoste brand is most famous for its polo shirts, sportswear developed by the tennis champion and founder of the company, René Lacoste. mivision speaks to him about the essential role he plays in keeping the brand alive… and about the development of Lacoste Eyewear….READ More

miFashion: The eye care and eye wear professions are getting ready for what will be the biggest display of eyewear in the Southern Hemisphere this year. Here’s a sneak peak of whats hot at ODMA 2011…READ MORE

miLastWord: Remember that you will only find ‘tomorrow’ on the calendars of fools. mivision closes with a discussion about the merits of living for today…READ MORE

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