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Wednesday / June 29.
HomeminewsHealth Insurers Bupa Rebrand

Health Insurers Bupa Rebrand

Australia’s private health insurance landscape is changing, with MBF, HBA and Mutual Community rebranding as ‘Bupa’.

The British-based private healthcare company Bupa is one of the world’s largest healthcare groups, with more than 30 million customers in more than 190 companies. It has been operating in Australia since 2002 and its stable includes the HBA, Mutual Community and MBF brands.

Bupa’s Managing Director, Richard Bowden, said he was excited about the rebranding, which he said would allow its members to have “simpler and easier access to the range of services we provide”.

“Increasingly, as the health challenges facing our country have changed, people need us to provide a wider range of healthcare services, support and guidance; and as ‘Bupa’ we are better able to do that.”

Increasingly, as the health challenges facing our country have changed, people need us to provide a wider range of healthcare services

Work to enable the move to a common Bupa brand has been taking place for some time, and has included the development of a unified IT system, he said.

Mr. Bowden said he expects positive awareness of Bupa to build over time “especially since we’re part of a global organisation that reinvests its profits back into healthcare – both here in Australia and around the world”.

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