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Homemieditorialmivision Issue 67, April 2012

mivision Issue 67, April 2012

There are so many negative comments about Gen Y – those now in their teens to early 30s – they’re regarded as impatient, outspoken, incapable of commitment. While some of these assertions may be true they’re also highly educated and media savvy, they eagerly embrace new and emerging technologies and are passionate about being able to help people and change lives.

So what does this mean for optometry? As Deakin School of Optometry opens its doors to its first intake of students and Melbourne University celebrates its first year of the postgraduate Doctor of Optometry course, we look at the next generation of optometrists.

By all accounts they’re enthusiastic, ambitious, eager to explore all their chosen profession can offer and they’re ready for the challenge. We predict that in years to come, they’ll be changing the practice of optometry in very positive ways.

With a population of 1.4 billion people, China’s optical market is bigger than anything you can possibly imagine. We sent our writers to China recently to look at the ‘sleeping dragon’ from two different perspectives: manufacturing in Asia and the Shanghai International Optical Fair (SIOF).

As Deakin School of Optometry opens its doors to its first intake of students and Melbourne University celebrates its first year of the postgraduate Doctor of Optometry course, we look at the next generation of optometrists

The Shanghai event is massive – and growing. While it’s not as mature as the European, American and Australian markets, conservative Chinese tastes are changing and the influence of cashed-up, fashion-conscious Gen Y’s is starting to show.

China’s manufacturing of optical products is also brimming with opportunities. Yes, you can obviously get the cheap and cheery low-end products, but standards have been improving for years and it is being reflected in their production at the premium end. And, as production improves, so too will prices and the rise of Chinese workers as they demand higher wages.

Our CPD articles are proving extraordinarily popular and in this edition, we provide you with the chance to earn up to four CPD points.

Read the articles, then log into our website to answer the questions. It’s that simple!

In this issue, Drs. Gary Orsborn and Srini Venkatesh look at contact lens compliance. Patient compliance with recommended lens cleaning protocols is essential to minimize complications with contact lenses – and lens disinfection is a vital component of the process. The article is worth two CPD points.

Nicole Carnt – optometrist and PhD candidate – is a regular contributor to mivision. Her research interests centre on personality and genetics – two different, but related, factors that influence the risk of eye infection in contact lens wearers. This month, she explores how the genetics of eye disease will impact on clinical practice in the future. Again, this article is worth two CPD points.

Other reports in this issue consider space age vision research, new treatments for diabetic retinopathy and our love/hate relationship with spectacles.

As always, mivision is first with the fashion news. We were (literally) caught in the crush at Shanghai as Paris Hilton was mobbed when she launched her new sunglass range at the SIOF; we bring you a snapshot of ksubi’s new range and preview some other hot styles from here and abroad.

There is all this and so much more in this issue of mivision.

Enjoy.

Mark Cushway, Editor

minews: all the latest news from April 2012…Click here

mistory: As the Deakin School of Optometry welcomes its inaugural students, and Melbourne University celebrates its first year of the post-graduate Doctor of Optometry course, we look at the next generation of optometrists and how they intend to change the world around them…Read more

mifeature: Astronauts at the International Space Station are researching the danger of weightlessness to vision…Read More

mifeature: Spectacles aren’t considered just a device created for us to see the world with greater clarity. As amazing as that fact alone is, they are also regarded as a status symbol; an expression of identity; a cruel reminder of ageing; or a tool that liberates someone from a lifetime of disability… our relationship with spectacles, is extraordinarily complex…Read More

miview: Geoff Lawson writes that Australians are well known around the globe for hurling abuse at each other and our opponents on and off the sports field. Isn’t this just our way of being friendly?…Read More

mioptometry: the latest optometry reports April 2012… Click here

miophthalmology: Treatments for diabetic retinopathy move beyond prevention and slowing the progress of the disease, with new studies showing a patient’s vision can be improved…Read More

mieducation: 2 CPD Points – Lens disinfection is a vital component of successful contact lens wear and patient compliance with recommended lens cleaning protocols is essential for minimizing complications with contact lenses…Click Here to Start Learning and Earning

mieducation: 2 CPD Points – Genetic differences are changing how we research and are likely to affect how we practise in both the diagnosis and treatment of eye disease…Click Here to Start Learning and Earning

mibusiness: By the end of this financial year, Big W Vision will have 48 optical stores operating across Australia. Based on a track record of opening 10 new stores a year, this group could soon be a force to be reckoned…Read More

mibusiness: Good customer service should be a “given” in your optometry practice. To be truly successful, you need to go above and beyond your customers’ service expectations.…Read More

mibusiness: When you think of the power that trade marks weild, it stands to reason that they would be legally protected from the risk of theft by your competition. Cara Ghassemain investigates the pros and cons of trade marks..…Read More

miproducts: all the lastest products from April 2012…Click here

mifashion: We experience the riotous adventure of the Shanghai International Optical Fair, one of the most significant events in the world’s largest optical market.. Click here

mifashionnews: all the latest fashion news from April 2012…Read More

mifashion: Chic, elegant, sensual and ultimately feminine. You could say that when it comes to fashion, Escada, which ironically means “nothing” in Portuguese, stands for everything that the contemporary woman aspires to. So too does the brand’s eyewear collection.…Read More

mifashion: The rise of Chinese manufacturing continues to get stronger with some of the country’s factories matching the quality of eyewear attained in Europe at a fraction of the cost…Read More

miclassifieds: Looking for a new opportunity or a career advancement? Looking to hire staff, buy or sell equipment or a practice? mivision has a wide variety of professional opportunities being offered right here, on our website.…Read More

midiary: Want to know what events are coming up? Plan your year with mivision’s midiary.…Click Here

milastword: If there’s one thing that is certain about the future, it is that it will surprise us. We can’t be sure how, or where, or when… but sooner or later we’ll all be blindsided by someone or something. None of us are immune..…Click Here

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