To support the all metal look the iconic company launched a global advertising campaign studded with the most recognisable names in Heavy Metal.
The creative team at Moscot, which came up with the campaign, said the tattoos, piercings, leather and long beards of the Heavy Metallers in the ad proved to be the perfect canvas for the refined lines of the new collection.
They said philosophically, there’s a real connection between who Moscot is as a brand and what these men and women stand for as artists. “All are authentic, genuine, creative, fun, unconventional, humble, non-conformists who know where they come from, what they like, and what works for them, so that’s what they do… and that’s what makes them each Originals.”
The campaign was shot at the iconic Williamsburg metal bar, Duff’s Brooklyn and features Alex Skolnick (Testament), Chris Adler (Lamb of God), Faisal Talal (Acrassicauda), Jesse Leach (Killswitch), Jose Mangin (Sirius Radio), Juliya Chernetsky (Fuse TV), Marwan Riyadh (Acrassicauda), Matt Heafy (Trivium), Scott Ian (Antrax), and Zakk Wylde (Black Label Society).
For more information go to www.moscot.com.