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Sunday / July 14.
HomemifashionODMA Fashion Preview

ODMA Fashion Preview

This year for the first time, ODMA will be staged at the Brisbane Convention and Exhibition Centre. On display will be the latest sun and optical frame collections from Australia and overseas – frames that take advantage of state-of-the-art technology to maximise comfort, flexibility and styling.

Hot on the list of high fashion frames are those presented by Australia’s own eyewear design houses as well as designers from around the world including London’s William Morris and the fabulous French brands Thierry Lasry and Harry Lary. As you’d expect frames released at Mido a couple of months ago will also be on display.

The more technically precise and highly sophisticated brands such as Eschenbach and Younger Optics will be on show and, reflecting the increasing interest in sustainable design and manufacture will be Zeal Optics and Prodesign. While Zeal manufactures all its frames from Z-Resin, a plastic made from castor bean oil, Prodesign chooses to use sustainable Mazzuchelli biodegradable acetate material.

Sporting favourites, Mako and Maui

Jim will be at ODMA 2013 to showcase their purpose designed snug fitting frames with lenses developed to enhance vision in the outdoors.

Reflecting a growing concern with health and safety both in the workplace and in leisure environments, ODMA will have a solid focus on safety eyewear. Among the exhibitors to be showcased this year
at ODMA are Eyres, which is set to launch its 950RX Gullwing scriptable safety frame and Ugly Fish, which will showcase a range of safety glasses that extends to prescription motorcycle goggles, motorcycle sunnies and sports polarised sunnies.

Of course there will be plenty of high quality, lesser-priced fashion frames available at ODMA 2013, all aimed at arming independent optometrists with the stock they need to compete against the corporates.

With so much to look at, consider and buy, ODMA 2013 is the perfect occasion to start buying for the coming summer months… so to make the very best of it, ensure you’ve booked your appointments with distributors well in advance and that you’ve got a clear idea of the frame styles your customers want to see in store. Having a budget in mind too will ensure you don’t get carried away with the incredible spectacle smorgasboard that’s waiting to greet you.

See you there!