Polarised sunwear is recognised for bringing superior vision comfort, reducing glare and increasing contrast while maintaining true colour perception and clarity.
Although consumer satisfaction on polarised lenses is very high, this market represents only 20 per cent of the total sun market in the world today.
Essilor is convinced it is important to raise awareness among eye care professionals and consumers of the need to protect their eyes from the sun and UV hazards, and to promote all solutions available, among which are sun prescription and polarised lenses.
Hubert Sagnières, Chairman and CEO of Essilor International, commented: “We are delighted to team up with Safilo for the worldwide development and promotion of Polaroid’s lenses. The strength of the Polaroid brand is a key lever in drawing people’s attention to the importance of protecting their eyes from the sun and in growing the polarised category within the mainstream consumer segment. This new collaboration will allow us to bring together Essilor’s strong know-how and leadership in ophthalmic lenses with Polaroid’s strong recognition on polarisation.”
