Bupa will rebrand its 26 Blink Optical stores to Bupa Optical, hoping it will make the eye care provider more recognisable to Bupa’s 3.5 million private health insurance members.
Bupa’s Director of Strategy and Business Development, Hisham El-Ansary said re-branding under one Bupa umbrella “will also enable us to better integrate a members optical requirements into the overall ‘health experience’ we deliver”.
It is hoped the name change will fast-track growth for the optical outlets.
