Eyefly, a US based online fashion eyewear retailer, has established an ‘Eye Give’ program, pledging to donate one frame for every frame it sells to the Brien Holden Vision Institute Say Eye campaign.
The company, which retails prescription eyewear and sunglasses for USD$94 a pair, has made an initial donation of 15,000 optical frames.
Brien Holden Vision Institute launched the Say Eye campaign to raise public awareness for the millions of people in developing communities whose lives could change dramatically with a simple eye exam and pair of glasses.
Professor Brien Holden, CEO of Brien Holden Vision Institute said Eyefly’s support will provide the capacity to continue to develop sustainable eye care programs.
We know providing eye care for such an immense number of people requires an urgent and massive response…
“Everyone… should have access to affordable, quality eye care. We know the link between blindness, vision impairment and poverty is irrefutable – and sadly in excess of 640 million people globally are still unnecessarily vision-impaired or blind because they don’t have access to an eye examination and a pair of glasses.
“We know providing eye care for such an immense number of people requires an urgent and massive response… Eyefly will assist us in this ambitious goal,” Professor Holden said.
Eyefly General Manager Rebecca Giefer described the Say Eye campaign as inspiring. “We see the partnership as our way to make a difference”.