Safilo has signed a nine-year brand licensing agreement with the Italian fashion house, Fendi.
The agreement is for the design, production and worldwide distribution of Fendi sunglasses
and optical frames.
Fendi will begin selling a range of women’s eyewear in January 2014 in its branded shops, as well as in department stores and dedicated optical outlets.
Fendi, owned by French group LVMH, is the latest Italian name to join Safilo, which recently announced the early renewal of the licence agreement for the design, production and international distribution of the Marc Jacobs and Marc by Marc Jacobs sun and vision collections. Other licences held by Safilo include Bottega Veneta and Gucci.
