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HomeminewsSilmo 2013: Spectacular Eyewear Event

Silmo 2013: Spectacular Eyewear Event

Silmo is over for another year but for more than 35,000 international visitors who dropped in to Paris for this spectacular eyewear event the memories linger on.

According to the organisers, despite a tight economy, visitor numbers from France were consistent with last year, while figures for Asia and North America were down slightly – a factor attributed to the looming International Optical Fair in Hong Kong and Vision Expo Las Vegas fair, which immediately followed Silmo… It seems the world is experiencing the same exhibition / conference overload so often discussed here in Australia.

There were two new exhibition areas at Silmo this year – the spectacular Fashion Style area which showcased 120 fashion brands, and La Manufacture, which according to the organisers, “illustrated why the craftsmanship and industrial know-how of all eyewear manufacturers should be promoted, championed and affirmed in its diversity of companies and brands”.

The 20th Silmo d’Or awards ceremony was presided over by designer Mathieu Lehanneur who accompanied a panel of experts in rewarding the top companies in eight categories, as well as the winner of the Jury’s Special Award.

‘Thom Browne TB-011’, from Dita Eyewear claimed the Optical Frames award and the sunglasses award when to Factory900-AOYAMA for its ‘Fa-1111’. The award for sports eyewear went to Julbo for ‘Tensing Flight’ and children’s eyewear was awarded to Seaport for KILT 03 de Façonnable.

CooperVision, with its ‘MyDay’ contact lenses took the award for vision –contact lenses and Essilor took the award for low vision with its ‘Prodigi Duo’ lens. BBGR was awarded Vision-Lenses for ‘Intuitiv’ and frame innovation went to CIDI for the ‘3MOMI Tech’. Equipment was awarded to Nidek for the ‘Ark-1s’ and the Jury’s special award went to Masunaga for the ‘Masunaga GMS Limited 2013’.

This year’s three day Silmo Academy attracted 560 eye care professionals. Additionally, 1,658 students from optical schools in France visited trend forums, a merchandising workshop and future-oriented presentations including one entitled “Tomorrow’s optician”, which outlined the commercial challenges that lie ahead for the optic and eyewear sector.

Silmo 2014 will take place in Paris from 26 to 29 September. For information go to: http://en.silmoparis.com