Police Sunglasses has partnered with the Sydney-based Canterbury-Bankstown Bulldogs for the next three years in an arrangement distributor L’Amy hopes will increase brand awareness.
The Italian lifestyle brand, established in 1983, intends to showcase its latest collection of sunglasses at the Club’s numerous events and matches.
Additionally Police will provide the club with a range of products that can be used as promotional prizes across both the membership and corporate partnership programs.
Chief Executive Raelene Castle welcomed the new Partnership with Police. “It’s great to be partnered with an international and such a recognisable brand as Police,” she said. “We will work together to give the brand the best exposure possible over the year period.”
Mark Holloway, Managing Director of L’Amy Australia said he is looking forward to the partnership growing. “We are proud and excited to be associated with the Canterbury-Bankstown Bulldogs, they are a huge club with a rich history and passionate supporters. Police sunglasses could not have teamed up with a better partner and we are looking forward to working together”.