Optique Line has launched a ‘buy one, give one’ campaign that will result in a direct donation to Optometry Giving Sight for every Gemini Collection or Aura Flex frame purchased from participating eyewear retailers. John Nicola of Optique Line said he hopes the program will make a difference to some of the more than 600 million people around the world who are blind or vision impaired due to lack of access to an eye examination and glasses.
“This program is something that we have been wanting to do for some time. Giving our customers the satisfaction of knowing their purchase will transform the life of someone less fortunate is far more powerful than any freebie we could offer,” said Mr. Nicola.
Ron Baroni, Country Manager of Optometry Giving Sight said the campaign will enable individuals to make a difference. “Providing someone with an eye exam and a pair of glasses can literally mean the difference between a life of poverty, and a life of opportunity. Empowering customers to give the gift of sight with each purchase is an inspiring thing.”
Describing the Gemini and Aura collections, Mr. Nicola said, “Auraflex frames combine practical styling with the latest memory metal technology. Their durability is well suited to even the most adventurous wearer. The Gemini Collection are the perfect combination or quality and value, these popular frames are available in a wide choice of design styles and an extensive colour palette”.
Details of participating eyewear retailers will be listed at www.oneforoneeyewear.org. With every Gemini Collection or Aura Flex frame purchase consumers will receive a free One for One micro-fibre cloth.
