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Friday / May 27.
HomeminewsODMA Aquires Eye Talk

ODMA Aquires Eye Talk

ODMA and Eye Talk have announced an agreement has been reached for the sale of the business Eye Talk Consultants to the Optical Distributors & Manufacturers Association (ODMA).

Eye Talk was established by Margaret McCann and Tony Hanks in 1980 to provide “a reliable source of comprehensive product information” to eye care practitioners. It has subsequently continued to be owned and operated by them for the past 34 years. The decision by Ms. McCann and Mr. Hanks to offer the business for sale for the first time will facilitate their transition to a future retirement, while also ensuring that the Eye Talk services will be ongoing.

The sale of Eye Talk to ODMA includes the Reference Guide, the Digital Data Download Service, the Progressive Lens Guide and all other current services.

ODMA’s CEO Finola Carey said the purchase is an outstanding fit because Eye Talk is mainly populated by ODMA members and it supports the independent industry upon which ODMA members rely.

“Seismic changes are taking place in the marketplace and Eye Talk will give us the opportunity to move with the changes,” said ODMA CEO Finola Carey.

Ms. Carey said the identity of Eye Talk will be retained but the magazine will gradually be absorbed into ODMA so that the two are synonymous with each other. “Although the Eye Talk product itself won’t be changed there will over time be more of a digital focus – we see digital as the future.

“The ODMA board believes that the revenue stream that comes from Eye Talk will support ODMA’s projects to assist independent practices and help ensure theirs and ODMA’s sustainability into the future,” said Ms. Carey.

The change of ownership is expected to be completed in August 2014 and the current principals of Eye Talk will continue to be involved in the operation of the business for some years, although this will lessen over time. All current staff will continue in the Eye Talk business and no significant changes are expected in the operations.

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