m
Recent Posts
Connect with:
Monday / August 15.
HomeminewsEssilor Crizal UV Lens Endorsed by Cancer Council

Essilor Crizal UV Lens Endorsed by Cancer Council

Essilor Australia has signed a licensing and endorsement agreement with Cancer Council Australia (CCA. for its Crizal UV product. Essilor’s CEO, Tony Gray (pictured), told mivision that as part of the agreement, Essilor will pay a licensing fee on all Crizal UV lenses sold, with all funds going to the CCA.

The agreement comes into effect immediately and will see Essilor Australia able to promote its Crizal UV lens as the only prescription lens endorsed by the Cancer Council for providing wearers with the maximum level of protection possible against the damaging effects of UV radiation.

Cancer Council’s endorsement of Crizal

UV is based on the product’s patented technology which sees it reduce UV radiation from entering a wearer’s eyes not only through the front of the lens, but also from the back of the lens which has been shown
to reflect UV radiation.

Mr. Gray said Essilor’s relationship with Cancer Council Australia is in line with the company’s ambitions related to social responsibility as well its mission, which is to Improve Lives through Improving Sight.

Mr. Gray said Essilor’s relationship with Cancer Council Australia is in line with the company’s ambitions related to social responsibility as well its mission, which is to Improve Lives through Improving Sight

“We believe the CCA endorsement of our Crizal UV product and the patented technology underpinning the product will provide a great communication platform for eyecare professionals to engage their patients on the need to consider what their best options are to protect their eyes from the accumulative damage that UV has on their eyes as well as the skin surrounding the eyes,” he said.

“We will be supporting the new Crizal UV and Cancer Council Australia association with an extensive industry and consumer media campaign, including television. More details will follow soon, but we obviously believe that this is very exciting for our optometry partners.”

Cancer Council is a not-for-profit organisation, and is the peak independent cancer control authority in Australia, providing education, research and support services across the country.

The organisation boasts a total brand awareness level of 98 per cent amongst Austalian consumers*, and claims to work with ‘best in class’ manufacturers to produce, distribute and promote a range of high quality, affordable sun protection products, including sunscreen, hats, clothing, sunglasses, shade structures and car window tinting.

For more information on Essilor Crizal UV go to: crizaluv.com.au.

Reference
Cancer Council market tracking research – National. Millward Brown, 15 August 2013.

DECLARATION

DISCLAIMER : THIS WEBSITE IS INTENDED FOR USE BY HEALTHCARE PROFESSIONALS ONLY.
By agreeing & continuing, you are declaring that you are a registered Healthcare professional with an appropriate registration. In order to view some areas of this website you will need to register and login.
If you are not a Healthcare professional do not continue.