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Thursday / May 30.
HomemifashionnewsAFrames: A Top Idea for Vitamin A Distribution

AFrames: A Top Idea for Vitamin A Distribution

It’s always great to hear about organisations that are prepared to give part of their profit to a good cause. And so it was with warm heart that I mivision checked out www.aframeseyewear.com. It doesn’t disappoint.

According to the blurb, this is a young Michigan-based company (est. 2012) that came about via a desire to increase the distribution of vitamin A to kids in developing nations (vitamin A deficiency is the number one cause of childhood blindness, estimated to be suffered by as many as 190 million children, especially in Africa and Southeast Asia, according to the World Health Organisation).

AFrames thought they’d design and sell frames to fund their chosen cause – and then they got absorbed into coming up with great design, materials, production quality… The result? Two dollars from every one of the very groovy optical and sun frames they sell – which are made in Istanbul from Italian Mazzucchelli acetate – is donated to Helen Keller International to support the continued distribution of vitamin A. It costs just $1 per child to distribute this supplement – so one pair sold, equates to two kids taken care of. Got to love that.