Transitions aim to drive enquiries into optometry practices with a series of videos that integrate real life stories of Transitions lens wearers into advertising campaigns in Australia, New Zealand and Asia.
The videos follow wearers through their day-to-day activities, the environment around them and how light interacts with them at different times of the day.
The videos will be run through digital and social media platforms following airing of Transitions ‘Modes’ television commercials featuring Transitions Signature VII. Finishing with the message, ‘Celebrate life in the best light’, the videos encourage viewers to see how Transitions can enhance their own lifestyle every day of the year.
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