Recognising the key role that digital media plays in consumers’ information seeking and purchase decision making, the company is integrating its campaigns across television, websites, social media, and news outlets.
For the first time Transitions Optical will support television advertising with an integrated content marketing campaign across the health and lifestyle pages of major metropolitan online news outlets, including Adelaide Now, Perth Now, The Daily Telegraph, Courier Mail and Herald Sun. The campaign content will also be translated to social media including targeted Facebook promotions and incentives for users.
While the Transitions ‘Modes’ television commercial featuring Transitions Signature VII airs,
the digital campaign will generate interest for audiences online, before further developing consumer understanding of the benefits of everyday lenses through sharing a real life
wearer story.
Audiences in Australia and New Zealand will see the real life wearer story of Michael Oakley, a hot air balloon operator from Darfield in New Zealand, promoted across online platforms, Facebook and YouTube. In the video (www.youtube.com/user/TransitionsANZ) viewers see Michael’s every day experience of wearing Transitions lenses and how they play a key role in his daily wellbeing.
