Luxottica Retail Australia and New Zealand has restructured its optical business in an effort to “remain relevant to the market” according to Anthea Muir, the company’s President of the two countries.
Ms. Muir said because the Australian retail environment is changing the OPSM and Laubman & Pank brands need to constantly adapt and change. “The changes are intended to simplify our current structure to provide clear focus and accountabilities as well as ensuring the growth areas of the business are resourced appropriately. As a result we have realigned various functions to refocus on core business areas to deliver excellent customer experiences and drive growth,” she said.
“In OPSM we know our greatest successes are where we see local partnerships at their strongest, so we will be bringing together the eyecare and state sales teams to create a ‘one store, one team’ mentality that can meet the different demands and requirements in each state.
“This means we no longer have a National Eyecare Director and our State Eyecare Managers will now work directly with our State Sales Managers to provide every customer with the best possible vision, consider their unique needs and lifestyle, and make sure they receive the very best, customised eye-care solution.
“Our Institute of Learning function was also impacted by our restructure, and we will now work with and encourage our optometrists to work even closer with associations and industry bodies to continue their professional development. We will continue to invest in state of the art Optometry equipment as we pride ourselves on constantly improving the quality of eyecare in Australia and New Zealand.”
Ms. Muir said she, Robyn Weinberg and Mario Basso maintain their leadership roles with the organisation.
“Our commitment to quality eyecare will continue at a national senior leadership level with myself, Robyn Weinberg and Mario Basso encouraging relationships with all the national bodies and associations,” she said.
