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Homemieditorialmivision Issue 106, Oct 2015

mivision Issue 106, Oct 2015

Being Deaf is not an issue for Edan Chapman, however losing his sight is a major challenge. This issue,
in the first of a two-part story, Edan gives readers an insight into the rare genetic disease called Usher syndrome, how he discovered he had it and how he has learnt to live with it. It’s a powerful tale, and one I have no doubt will leave you hanging out for part two in November.

This issue we profile Nerdzilla – otherwise known as Andrew Hogan, director of Tasmania’s OptomEyes and national board member of Optometry Australia. In a rare moment of free time,Andrew spoke to us about his unexpected and escalated career on ABC radio, his passion for Batman, brewing beer and more…

In miophthalmology insights this month, Dr. Andrew Chang took the reigns as guest ophthalmology editor, writing for us on myopic maculopathy. In a fascinating article, Dr. Chang puts his clinical perspective on the latest research.

For our first education article this month, Helen Gleave and Adele Jefferies wrote about contact lens prescribing, posing the question, “So what type of contact lens practitioner are you?” They suggest a proactive approach to contact lens prescribing is in the best interest of patients’ comfort, visual and ocular health, and explain why.

Dr. Katherine Smallcombe has written our second CPD article on cataract surgery, and how optometrists can make a tremendous difference to clinical results and patient satisfaction.

Our regular contributors have once again come through with some insightful perspectives on the world of optometry. Alan Saks fondly remembers Professor Brien Holden and paints a picture of the man behind the scenes. Michael Jacobs speculates – and discusses speculation – about the optometric supply chain and how potential changes may impact independent optometry. And, as he nears the end of his ophthalmic journey, Professor Nathan Efron AC rues the fact that he is still partially dependent on spectacles, but admits to finally developing a liking for sunglasses. It’s a good fun read.

Our business article is written by clinical optometrist and website expert Leigh Plowman, who provides an update on the social media landscape, explaining how strategic use of the free marketing tools available can help you grow your practice.

Optometrist Jim Papas has written our article on premium multifocal lenses that offer highly individualised fitting, easier adaptability and greater comfort. Jim gives his advice on how to educate patients on the advantages of this state-of-the-art technology, then we present the latest options you can choose from.

Moving on to fashion and this issue we turned our focus to eyewear for the 21st century adult – those over 40 in the thick of their careers and/or perhaps looking forward to an active retirement. They’re mature, confident in themselves, and ready to explore the next stage of their lives… they’re also the demographic with a high level of disposable income to spend on health and eyewear.

With a younger market in mind, we interviewed London’s Robert William Morris about his fun, New York inspired brand Charles Stone, plus we present all the latest fashion news from around the world.

Mark Cushway 
Editor

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