When it comes to how they look, most kids are committed to fitting in with the crowd, looking cool and feeling ready to cope with whatever the playground throws at them. Keeping on trend eyewear on display in store and in the window will make sure you’re the optometrist of choice for kids in your local area.
There’s no way around it, when it comes to eyewear, kids can be tough. They know what they like but sometimes their likes don’t fit with their needs… or meet the price their parents are expecting to pay.
Managing the selection and negotiation process can be a delicate operation, so it’s best to ask lifestyle and styling preferences then offer recommendations up front before bringing all the options out for selection.
Colour and style is obviously the major attraction for any young patient but it’s also important to find a frame that suits their lifestyle and will stand up under pressure. This is particularly true if the child needs to wear their spectacles on and off a sports field or court.
…ask lifestyle and styling preferences then offer recommendations up front…
Soft flexible frame materials, minimal parts that can be lost or damaged (or cause damage) and a strap for a comfortable and secure fit are wise offerings for most, especially younger, more active children.
It’s a great idea to keep a selection of accessories in kid-friendly styles and colours on hand to add value to the sale – whether or not you charge for the offering. Contemporary, brightly coloured cleaning cloths, cases and strings will provide your younger patients with a sense of excitement and pride in their glasses when they’re using them day-to-day.
Feel Good Factor
To attract attention to the kids’ frames in store, consider designating a kids’ corner, decorated in brighter colours. If its appropriate, have a few toys on stand by, perhaps some Lego blocks and books – items that kids can interact with will help them feel more at ease when trying on frames and may also help both parents and patients get an idea of the wearer comfort, fit and practicality of each selection.
For older kids, consider interactive point of sale that allows them to view themselves with an assortment of frames and from different angles. This will make the selection process more fun for the customer while enabling you to broaden the range on offer without physically carrying more stock.