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Thursday / August 11.
HomemifashionnewsFace of Bolon: Anne Hathaway

Face of Bolon: Anne Hathaway

Essilor has appointed Anne Hathaway as the face of its brand Bolon in China and other Asian territories.

Speaking of the decision to do so, Eric Thoreux, President Sun, Readers and Photochromics at Essilor International, said: “Anne Hathaway epitomises youth and style for billions of consumers.

She symbolises perfectly what Bolon stands for, both in Asia and in the rest of the world: a sophisticated, romantic and artistic image.”

Hathaway’s image is appearing on TV advertising, Internet, print and in-store, wearing or carrying Bolon product and tagged “My Style, My Bolon”.

Contact: Essilor Account Manager