Younger Optics has revamped its Transitions Drivewear polarised photochromic sun lens and will launch a new look ‘Super Vision’ consumer campaign in September.
The campaign, to run until January 2017, will aim to increase consumer awareness and drive broader demand for Transitions Drivewear, its polarised photochromic sun lens.
The ‘Super Vision’ campaign launch will target the everyday activity of driving along with some of Australia’s other favourite outdoor pursuits such as cycling, golf and fishing.
Transitions Drivewear was developed with ophthalmologists and optometrists in the US and combines Transitions photochromic technology and NuPolar polarisation. According to Younger Optics, it is the world’s only lens that automatically changes to three different colours while also darkening and lightening, giving wearers a visual advantage while blocking blinding glare and providing 100 per cent UV blockage.
In bright sunlight, Transitions Drivewear darkens to 90 per cent tint with a dark brown colour to block intense light. In overcast conditions, the lens lightens to an olive colour with a 63 per cent tint allowing wearers to see more of their world. When driving, the lens darkens or lightens to a copper colour with approximately 75 per cent tint for depth perception and enhanced contrast for visual quality and safety.
The lens is available in 1.50 hard resin, high impact polycarbonate and Trilogy materials, in a wide range of designs and prescriptions.
For further information visit www.drivewear.com/ecp
