An Australian based company has been established to assist practices build and manage their digital marketing. OptomEdge offers cost effective digital marketing services and patient recall solutions to help practices increase patient loyalty and attract new patients.
“Practice marketing has always been challenging, particularly measuring your return on investment,” said Robert Springer, OptomEdge Founder. “But with the digital era upon us and changed consumer behaviour, we’re presented with cost effective and measurable marketing opportunities. However, understanding and executing digital activity can be complex and another discipline entirely.”
“The digital age has empowered consumers to take control of the retail environment,” said General Manager, Kate Mulcahy. “They are interacting with businesses in different ways… Operating in the digital age doesn’t mean foregoing traditional marketing channels, it’s about finding a balance with digital marketing, a challenge not only for optical practices but for marketers the world over. Regardless, digital is now playing a fundamental role in marketing with greater percentages of marketing budgets committed to it.”