The Rodenstock Group and the Porsche Design Group have announced they will extend their license contract by a further ten years until 2027. Both CEOs, Oliver Kastalio and Dr. Jan Becker, signed the mutual agreement at Opti, confirming their successful collaboration which has been in place for over 15 years.
The Porsche Design Group will again grant Rodenstock with the global licence for the development, production and sale of spectacle frames for sunglasses, correction frames and complete reading spectacles for ladies and men.
This step sees Rodenstock underline its strategy to continue to focus on the successful, high-turnover eyewear brands in its portfolio. Speaking of the agreement Oliver Kastalio, CEO of Rodenstock said, “We have been working with the Porsche Design Group very successfully for over 15 years and will continue this successful collaboration on the same scale. I am delighted about it.”
Jan Becker, spokesman of the Board of Directors of Porsche Design Group said, “The spectacles sector, and particularly the sunglasses sector, has a very long and extremely successful history at Porsche Design. In Rodenstock we have found a strategic partner with which we not only share the same values but with which we also intend to continue to expand this important segment for us over the next few years.”
New Porsche Design models are expected to be released before the end of 2017.