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Friday / May 27.
HomeminewsSpeqs Online Eyewear Store to Open

Speqs Online Eyewear Store to Open

A group out of Perth has established an online spectacle retail business that promises to revolutionise the industry with affordably priced “premium eyewear from international designers direct to the public with state of the art technologies”.

Speqs has established a landing page for its website (speqs.com.au), a Facebook page, Twitter and Instagram accounts as well as a Linkedin profile, albeit with limited content.

Linked in reveals the name of one director, Neven Botica (WA), as well as Ron Ryder, CEO Image Metrics and executive advisor (Los Angeles); Urvin Seeburuth, head of digital at Speqs (Perth); Sally Healy administration manager (Perth). Additionally, the team comprises unnamed talents in the roles of lead developer, digital creative, and social media manager (who also appears to be the blogger behind Izzy Wears).

Neven Botica is a Perth businessman with a low public profile. He has held interests in mining and breeds racing horses. Image Metrics is an augmented reality company that claims to be “at the forefront of facial analysis and detection research”… enabling hyper-accurate placement of 3D, 3D animated and 2D objects within augmented reality scenes.

According to Mr. Ryder’s Linkein profile, the company’s patented algorithms are capable of detecting nuanced facial expressions, allowing for the observation of… placement of photo-real artifacts, seamlessly within a video stream… in real-time… on mobile and PC devices.

mivision attempted to contact administration manager Sally Healy for further details with no success.

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