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HomeminewsSilmo Paris Celebrates with an Xtrashow

Silmo Paris Celebrates with an Xtrashow

For the past 50 years, the optics and eyewear industry has come together at the Mondial de l’Optique (World Optical Fair) to unveil designs, innovations, companies and brands, all demonstrating a commitment to improve and enhance vision. Silmo Paris will celebrate this 50th anniversary in October with a show centred on the spirit of sharing and socialising.

To mark the occasion, organisers are inviting both exhibitors and visitors to participate in the event. Professionals born between 6th and 9th October or celebrating their 50th birthday in 2017 are invited to blow out the candles during their visit to Silmo, in a unique commemoration of all the birthdays combined in an informal business environment.

Meanwhile, brands and companies are invited to showcase an iconic product, service or collection that has left its mark on the company’s history… with the winner receiving a SILMO d’Or award.

And to round off the celebrations, the illustrious Silmo d’Or awards evening will take place on Saturday 7 October 2017.

Founded in 1967 in Oyonnax with just a handful of pioneers, today the Mondial de l’Optique plays host to a thousand exhibitors from across the industry. The fair has succeeded in maintaining its appeal by continuing to be the go-to platform for discoveries and new developments.

Silmo Paris, 6–9 October 2017 at the Paris Villepinte Exhibition Centre. Visit en.silmoparis.com