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Friday / August 19.
HomemifashionnewsWatch this Space

Watch this Space

Outdoor advertising just got a whole lot more interesting… British eyewear brand Kirk & Kirk collaborated with advertising giants Clear Channel Outdoor and creative agency Bastard. London to showcase the creative potential of digital out-of-home advertising at this years’ Cannes Lions International Festival of Creativity.

The ‘Eye Care What You Wear’ campaign takes an individual through a real world experience, with the technology ‘talking’ directly to them, collecting information about them (gender, colour of their clothing and whether they wear glasses) then proposing either sunglasses or optical frames.

Software driving the digital billboard selects from 10 colours and one sunglass and one optical frame for both genders within the Kirk & Kirk collection, to ‘personally style’ the user. For example, a woman with a red shirt not wearing glasses in front of the screen, would be paired with red sunglasses, while a man, wearing a blue shirt and glasses would see a model wearing blue glasses. Fun, fun, fun!

Visit: kirkandkirk.com