l.a.Eyeworks, has announced a distribution partnership with Sydney-based ProOptics. Effective immediately, ProOptics will oversee promotion, sales, and distribution of the l.a.Eyeworks collections for all of Australia and New Zealand.
Designed in Los Angeles by CFDA members Barbara McReynolds and Gai Gherardi, l.a.Eyeworks’ award-winning glasses are known for their bold shapes, imaginative handling of materials, and expressive use of colour. The playful, provocative brand has infiltrated the pop culture landscape from fashion to publishing, art and film.
ProOptics was established in 2009 by Jacque Katsieris and Raymond Kessler. The company brings more than 20 years of combined experience and passion for distinctive eyewear brands to this important market.
Contact: ProOptics (02) 8007 6041