myeyes, an innovative Australian software program for spectacle and contact lens dispensing, has received support and funding from the Federal Government Department of Innovation that will see the program commercialised and ready for export.
Melbourne optometrist Jim Papas said he began developing myeyes software in 2008 to enhance the lens selection process by educating staff and patients about the advantages of premium lenses. Additionally, his aim was to enable practices to deliver a clear, consistent customer experience.
“myeyes is a more engaging and collaborative process that involves both the dispenser and the patient in the lens selection process and enables the patient to make a more informed decision about their lens choice,” explained Mr. Papas.
He said it has also “turned dispensing on its head… whereas 60 per cent of patients are traditionally dispensed 1.5 index lenses and the rest Hi Index, what we’re finding now is only 35 per cent of patients are choosing 1.5 and 80 per cent are choosing premium multifocal designs. So, there is more chance to sell premium lenses that provide the patient with a better vision experience and bring greater returns to the practice.”
myeyes is a more engaging and collaborative process that involves both the dispenser and the patient in the lens selection process and enables the patient to make a more informed decision about their lens choice
myeyes has developed into a customer experience platform and comes with many features including check in where patients can provide information ahead of appointments, spexy – an eyewear styling tool which uses facial recognition, Visionfit to assist the optometrist in the exam room and a customer retention module, which tracks the customer experience to help practices retain their patients.
A Traineasy online training program assists new and existing practice staff to be trained on product knowledge and sales in a very cost effective, innovative and efficient way.
According to Mr. Papas, this is the first software of its kind in the world to manage the customer experience to ensure consistency while differentiating the practice in a competitive environment. It is currently undergoing ongoing development with the funding received.
myeyes was one of 24 Australian businesses to be offered commercialisation grants under the AU$11.2 million Entrepreneurs’ Programme; an Australian Government initiative to improve business competitiveness and productivity. The program uses experienced advisers and facilitators, drawn from industry, to ensure businesses get the advice and support needed to improve their competitiveness, productivity and to seek growth opportunities.
RECOGNISED WITH AWARD NOMINATIONS
myeyes was recently nominated for an iAward. Initiated by the Australian Information Industry Association (AIIA) the aim of the awards is to discover, recognise and reward technology innovations that have the potential to, or are already having a positive impact on the community – at home, in the office and on a global scale. Eyeclarity was a runner up in the 2017 Australian Retail Awards, in the category of software retail disruptor of the year. The award went to Airbnb Australia.
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