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HomeminewsSilmo Sydney to Pursue New Trends in Retailing

Silmo Sydney to Pursue New Trends in Retailing

Silmo Sydney organisers have promised a must-see optometry experience when its 2018 trade show opens from 21– 22 July 2018 at the International Convention Centre Exhibition Centre, Darling Harbour.

According to event organiser Gary Fitz-Roy, four main elements are designed to inspire and provide value to every practice at this year’s event.

The industry is undergoing major change from both the supply and retail side

The industry is undergoing major change from both the supply and retail side. This year’s show is more boutique but packs a punch when it comes to new products or those unseen for years. There is no point having the same old offering, it’s about creating an edge and there is a lot to discover.”

Eyewear Trends

If you’ve set your sights on offering your customers something new and different that allows you to compete against the corporates, Silmo Sydney has the solution with trend-setting new frames from local manufacturers and around the world on show.

Tech Innovation

Technology is constantly evolving and requires significant investment. At this year’s show, a built-to-scale Practice of the Future will put equipment into treatment rooms for a fully interactive experience that allows you explore and assess new technology on the market. You will also see custom-made shop fittings designed to help maximise visual merchandising opportunities in your practice, along with the latest new frames and accessories for you to up-sell.

Explore Learning

Industry experts will provide thought-provoking ideas to grow your business. These free sessions will be held at the Independent Retailers Conference on the show floor. Additionally, a new 3-Minute Pitch will provide opportunities for companies to present their latest products in three minutes – it’s fast-paced and fun! With a view to your future, Optometry Australia will run sessions to gain insights into emerging trends that will shape the optometric industry toward 2040.


This year’s Silmo Sydney industry party will be at the iconic Luna Park on Saturday night. On the edge of Sydney Harbour with the Harbour Bridge and city scape backdrops, here food and drinks will flow and there will be plenty of entertainment for your enjoyment.

To register your free place and see the full on-floor program, visit www.silmosydney.com.

Don’t forget to download the Silmo Sydney App to keep up to date with everything to do with the show, on the go.