Optometrists now have access to a professional coach and mentor with hands on experience building independent optometry practices and managing patient eye health.
Perth based optometrist Lisa Jansen, has established Infinite Clarity Coaching to help business owners get to the next level of success by evaluating current performance and identifying areas for improvement. Her coaching methods use best practice strategies to assist optometrists to manage and grow their practices.
An optometrist in private practice in Claremont, Western Australia, Ms Jansen has over 30 years’ experience in optometry, specialty contact lens fitting, and practice ownership. She has held Board positions with Optometry Australia (WA) and the Optometrist’s Registration Board.
At 25, Lisa became the first female partner and director of one of WA’s most established and respected optometric practices. Over 20 years, the business grew to encompass seven locations and over 50 staff.
“I am fascinated by neuroplasticity and the neuroscience of behaviour, change, and performance,” Ms Jansen told mivision. “I have spent 30 years studying the habits of high performance, impactful leadership and effective teams.”
She said her approach to coaching is based on principles that were similar to her optometry training, using scientifically backed, and evidence-based practices.
“Optometrists are trained at the highest level to be excellent clinicians but when they get in to business there are so many other areas to navigate. I refer to the three key areas as the 3P’s: people, products and services, and processes. In a busy practice it can be overwhelming as you are fully occupied consulting with patients, which makes managing staff and overseeing operations difficult. Coaching ensures that all practice functions have systems in place, to enable performance at a higher level. All areas of the business work together in synergy towards common goals. Gaining clarity on what you need to do to take your business to the next level allows you to create a clear pathway and prioritise actions.
“Coaching provides the support of someone who has walked the path before you. Most importantly it provides accountability, which allows you to achieve your goals faster, with less stress. As an optometrist, I helped people to see clearly. Today as a transformational coach I help them to see themselves clearly.”
Ms Jansen consults with clients in Australia and internationally, face to face and via Skype.